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- Account Planning School Of The Web (2)
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- Viral (11)
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Les technophobes anonymes!
(30/05/2006
publié dans : Viral
)
La FNAC (books, CD, DVD, Hi-fi shop in France) launch a viral campaign. The topic is: Fear of technology. This is simply brilliant because too many brands are saying: you must have this new ... -
iDON'T
(25/05/2006
publié dans : Advertising - Branding
)
Saher, points this campaign: iDON’T and I agree with him that it's courageous to challenge ‘a love leader’… However it makes me think about a book I’ve read which is: The Rebel sell, how the ... -
Zizou in entertainment
(23/05/2006
publié dans : Society
)
A movie about Zinedine Zidane follows him through a game against Villareal (his last game at Santiago Bernabeu for the Real) This movie is really interesting for many reasons: we have a lot of ... -
The Pelamis Sea!
(22/05/2006
publié dans : Account Planning School Of The Web
)
I've won the rebranding of the North Sea into Pelamis Sea many thanks for your votes! -
Orange - Come on in
(22/05/2006
publié dans : Advertising - Branding
)
Second part of the Orange paneuropean campaign: first part hereThis is the english campaign for the Orange rebranding. The execution of the english one is better but the French one is clearest... ... -
Super Orange
(19/05/2006
publié dans : Advertising - Branding
)
They called it the pitch of the century! The entire rebranding of Wanadoo, Ma ligne TV and Orange under the Orange brand… First this pitch was interesting because it was the creation of a mega ... -
Please vote!
(18/05/2006
publié dans : Account Planning School Of The Web
)
I've been selected in the 5 last answers by Russell Davies to rebrand the North Sea!! My answer was 'The Pelamis Sea'... You can vote here!Voting ends on Sunday night... -
Opportunity
(16/05/2006
publié dans : Urbanities
)
This was written on the South Bank just near the London Eye… Indeed the view wasn’t that great! -
Autobiography madness
(15/05/2006
publié dans : Random
)
Michael Owen is 27 years old and he has already 'writes' his autobiography! But that's not the point, he republishes the book with two new chapters: 'new chapters on Madrid and Newcastle'! Why ... -
Shopping in the streets...
(14/05/2006
publié dans : Urbanities
)
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Site maintenance
(14/05/2006
publié dans : Urbanities
)
I just find funny that Viacom took the time to communicate about this! -
Stencil expansion
(12/05/2006
publié dans : Urbanities
)
The urban art is cool, people are dicussing thanks to stencils, giving their opinions...The stencil expansion arrive in shops, here for Nike......in outdoor advertising.Is this a real project for ... -
Spell with Flikr
(12/05/2006
publié dans : Random
)
Russel Davies pointed this cool tool, you can spell with Flikr, it could be really useful for powerpointing! -
Book perception
(11/05/2006
publié dans : Random
)
Don't juge a book by his two covers! The same book with and without the cover . You have a cool and interesting book on the left and a boring and complicated academic book on the ... -
Shhhhhh it's a secret!
(10/05/2006
publié dans : Society
)
The actual trends in advertising are: fun, entertainment, engagement… but also secret and mystery. Let’s try to see what’s behind this notion… Source: René Alladaye, Petite philosophie du secret. ... -
Brand Values
(09/05/2006
publié dans : Advertising - Branding
)
There is about 10 to 15 brand values, always the same, so try to find the good combinaison!- Proximity- Confidence- Authenticity- Innovation- Dynamism- Quality- Passion- Transparency- ... -
Living Together!
(09/05/2006
publié dans : Society
)
Here is the French campaign for RTL (Radio Station) 'Vivre ensemble': Living Together... They are showing rivals: Gregory Coupet and Fabien Barthez want both being goalkeeper for next Worldcup and ... -
Hello I am a Mac, hello I am a PC!
(04/05/2006
publié dans : Advertising - Branding
)
Guess who is the mac and how is the PC!! I love these comparative ads, they are explaining quite well the difference between Mac and PC in a a very funny way! HereI have to say that I am a mac ... -
Gilles Lipovetsky on 'Page' magazine
(04/05/2006
publié dans : Interview
)
Here is an interview from the French magazine 'Page' of the philosopher Gilles Lipovetsky. Very interesting thoughts about consumption. In his last book Gilles Lipovetsky, (French philosopher) ... -
Run, Run...
(03/05/2006
publié dans : Advertising - Branding
)
Here is the Nike 'awake' commercial... -
Trend: Lazy
(02/05/2006
publié dans : Trends
)
Sparing time or laziness?
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